In the 22 playing weeks since its anniversary on Nov.
The Broadway production of “The Lion King” has been grossing over $1 million weekly since reopening post-shutdown on Sept. “It felt very momentous - for ‘Lion King,’ for the Walt Disney Company, for, we hope, the state of Broadway - to try to have a really positive story out there about something that is beloved and has longevity.” “Combine that with coming out of the pandemic, the state of Broadway, where everything stood,” he continued. People celebrate their 25th wedding anniversary … It just felt bigger to us.”
“Twenty-five - for all its glory - it’s a big moment in time. “I can acknowledge it was definitely a much bigger push for 25,” said Angelo Desimini, vice president of marketing, publicity, sales and education for Disney Theatrical Group. And yet, as the 25th Broadway anniversary peeked over the horizon in November 2022, the campaign surrounding “The Lion King” took the marketing of the long-running musical to the next level. The team shared more behind-the-scenes details than ever before, threw a block party in Times Square and went big on an anniversary performance and afterparty - Elton John-live-onstage big.
In 2013, Broadway in Tucson announced its new relationship and celebrated its 10th anniversary in its new venue, University of Arizona’s Centennial Hall, where it now presents five to six full week shows as well as special events each season.When “The Lion King” turned 20 (in 2017), Disney Theatrical Group celebrated.
More than 83,000 people attended performances downtown at the Tucson Music Hall, making The Lion King the most well-attended, longest-running production in Tucson theatre history! In 2010, Broadway in Tucson partnered with UApresents (Now Arizona Arts Live) for a three-week, sold out engagement of the blockbuster musical Wicked at UA Centennial Hall which led to a new collaboration with Arizona Arts Live as the home of Broadway in Tucson. In 2006, Broadway in Tucson broke box office records with six wildly successful weeks of performances of Disney’s The Lion King. Since that first season, Broadway in Tucson has brought more than 1,100,000 patrons to the touring Broadway experience. Broadway in Tucson’s debut season opened in September 2004 with the Arizona premiere of Movin’ Out at the Tucson Music Hall. Broadway in Tucson/A Nederlander Presentation is part of the nationally recognized Nederlander Producing Company of America.
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